About us
A platform built to be trusted.
Sterlix was born in Montevideo with a simple idea: buying and selling online shouldn’t mean fearing you’ll get scammed, nor settling for commissions that eat your profit.
Mission
So both sides can trust.
We want any person or business to be able to find customers and close deals without middlemen capturing all the value, and without the feeling of being exposed to fraud. Sterlix puts technology — verification, reputation, and a fair way to charge — at the service of that trust.
Our story
How we got here
Sterlix was started by Maximo Ohanian in Montevideo, Uruguay. He has been coding since he was a kid — at 13 he built an automatic plant waterer with Bluetooth, a screen, and sensors for school in two weeks, when he barely knew how to light up an LED. That’s when the spark caught: the certainty that if he set his mind to something, he’d pull it off.
Before Sterlix there were attempts that didn’t take off. First a perfume-selling project; over a month about 300 dollars were raised with raffles, but the niche was generic, crowded, and expensive to start, so it stayed there. Then came sim racing: imported handbrakes were bought and never quite sold. The lesson was clear: low competition means nothing if almost no one is actually looking for it.
Out of those stumbles came the search for something scalable with a real problem behind it. And the problem was in plain sight: buying and selling online in the region is still loaded with insecurity — theft, scams — and with high commissions that punish sellers. That is the reason Sterlix exists.
The platform was built from scratch, learning along the way: Maximo started knowing barely HTML, CSS, and a bit of JavaScript, without even knowing what TypeScript was, and with the bar set high. The plan was to launch by year’s end; with AI-assisted development tools the timeline shortened a lot — always understanding what each part of the code does, never leaving it on autopilot.
What we believe
What guides every decision
Trust first
Identity verification, real reputation, and anti-fraud tools aren’t an extra: they’re the core of the product.
Transparency, no fine print
No hidden commissions, no billing surprises. You pay for what you use, and it’s explained clearly.
On the seller’s side
If sellers do well, the platform does well. We charge per contact, not a percentage of your sale.
Honest about where we are
We’re a young, independent project. We’d rather tell the truth about what already works and what we’re still building.
How it works
You pay per contact, not per sale
On Sterlix the buyer uses the platform for free. Sellers post without limits and buy prepaid credits; those credits are only charged when a buyer contacts them. There’s no monthly fee and no commission on the sale: payment for the product happens directly between the parties. Sterlix connects; the business is yours.
The team
Who’s behind it
Under construction, in the open
Sterlix is in early access. You can already sign up and post; some features — like purchasing and balance top-ups — are being enabled gradually. We’d rather open up while we build than promise something finished that isn’t.